AEO Is Selling Control That Doesn't Exist
The trend is real. The promise underneath the marketing is not.
A new service category has formed in the last year, and it is being sold with a familiar promise. Optimize for the AI answer the way you once optimized for the Google ranking, and you can move where your brand lands when someone asks ChatGPT, Gemini, or Perplexity about your category. The category goes by a few names. Some call it GEO, generative engine…
